Marketing
Lessons from 50M impressions across Meta, TikTok, and LinkedIn.
Creative fatigue is accelerating, CPMs are stabilising, and signal loss is forcing marketers to rebuild their reporting stacks. Here is the fresh playbook we hand to every new client.
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Retention
Building a retention engine when the funnel refuses to stay linear.
Instead of blasting promotions, we mapped behaviour-based journeys that aligned with real customer milestones. The result: a 3x lift in lifetime value and sharply reduced churn.
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Analytics
A pragmatic analytics blueprint for media teams flying without cookies.
GA4 ripped up Universal Analytics muscle memory. Here is how to rebuild a trustworthy measurement stack without drowning in BigQuery.
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Partnerships
How to package your media kit so procurement says yes.
From data visualisation to legal clauses, this is the template we used to close six-figure sponsorships with complex enterprise brands.
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