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Inside the Brand Deal Sheets That Landed Fortune 100 Partners

Inside the Brand Deal Sheets That Landed Fortune 100 Partners Partnerships

Inside the Brand Deal Sheets That Landed Fortune 100 Partners

How to package your media kit so procurement says yes.

  • Tahmina Bonny
  • 26 Jan 2021
  • 4 min read

From data visualisation to legal clauses, this is the template we used to close six-figure sponsorships with complex enterprise brands.

Lead with outcomes, not inventory

Instead of starting with impression counts, show how your community influences purchase decisions. Include case studies, average deal cycles, and testimonial quotes that highlight buyer confidence.

Give procurement the roadmap

Summarise legal terms, service levels, and reporting cadences so procurement teams can approve without a dozen emails. Provide editable templates in both PDF and Google Docs formats.

Bundle insights as an upgrade

Offer quarterly audience intelligence reports as an add-on. This positions you as a growth partner rather than just a traffic vendor and protects margin when CPMs fluctuate.